Zabz Collection
Client's background
Zabz collection is a family owned business that initially catered to women who couldn’t find modest fashion in their sizes. The outfits Zabz sells are luxurious and high quality. More recently, they have ventured out and the business sells hijabs and scarves, oud, and also bath and body products.
Company pain points
Zabz Collection has a lot of potential however these are the following pain points they experiences:
- Inexperienced with Social Media – Social Media is extremely important in today’s day and age but its essential that you know how to navigate it
- Unclear strategy – Strategy is crucial in marketing as it determines your actions to follow. Zabz Collection were interested in having their own website for example, however our team suggested they start building an audience on Social Media first.
- Target audience – Knowing your target audience is the first step to defining your strategy because that also determines your communication method.
- Budget – Every company would say their budget is something they’re always mindful of because they need to consider their costing and how much profit they should ideally make
What we did...
- Social Media set-up – We set up Zabz on Instagram and Facebook and ensured the two were synched
- Photoshoot – We carried out a photoshoot of the product range, a combination of pictures and videos
- Defined a strategy – The strategy was social media focused predominantly. We advised Zabz to take a different approach and consider the many other ways their products could be promoted. For example, a headscarf could also be worn around the neck. We suggested their partake in Giveaways and also become aware of the gift business they could be a part of
- Provided ongoing feedback and advice
- Provided training so they could do things independently moving forward
Design work
We do some designing at The Regeneration so we designed Zabz the following:
- A logo – The old logo seemed old fashioned so we designed them something classy and elegant
- Business cards – Business cards with their details that they could print externally
- Poster for socials – This poster expressed their relaunch and what they offered plus contact details
- Facebook banner
- Instagram highlight covers
- Thank you sticker template
Eid Campaign
We suggested that Zabz Collection does gift boxes to sell their hijab in so they purchased gift boxes and ribbons before we arranged the photoshoot. We did the following just for the Eid campaign:
- Photoshoot of the products
- Appealing WhatsApp advert
- Posters to showcase the sales
- 1 minute long video to showcase the sales